Scaling Margins with AI

We leveraged AI-driven solutions at Bacon to streamline processes and significantly reduce internal overhead. By automating time-consuming tasks typically handled manually by internal teams, we freed staff to focus on high-value client interactions. Through stakeholder engagement, client feedback, and iterative design, we successfully increased per-shift profitability margins to over 50%.

crossing the adoption chasm

As ClickFunnels scaled from 50,000 to over 120,000 users, we needed to evolve the platform into a unified, scalable ecosystem. We called this initiative CF Next—a product transformation effort involving eight product teams and a summer of design sprints. I helped lead strategy, alignment, and execution across teams to reduce churn, harden the platform, and unify disconnected tools.

Empowering Retail Associate Productivity

Retailers face constant challenges with high turnover and low confidence in associate retention beyond two weeks, significantly impacting training costs, sales, and efficiency. We addressed these challenges by designing Cambeo, a mobile tool that streamlined onboarding, training, and real-time productivity measurement. This solution provided retailers with immediate insights, reduced operational costs, and significantly improved associate effectiveness.

Ancient Wisdom, Modern Ai

Paathya is a personalized wellness platform that translates the ancient science of Ayurveda into simple, daily practices for modern users. We designed the app to guide users through constitution discovery, daily check-ins, and seasonal rituals—all grounded in traditional Ayurvedic principles. As a passion project turned prototype turned product nearing launch, Paathya blends mysticism, modern UX, and AI-assisted personalization.