As ClickFunnels scaled from 50,000 to over 120,000 users, we needed to evolve the platform into a unified, scalable ecosystem. We called this initiative CF Next—a product transformation effort involving eight product teams and a summer of design sprints. I helped lead strategy, alignment, and execution across teams to reduce churn, harden the platform, and unify disconnected tools.

The Carl Bloch exhibit was a high-stakes cultural initiative that brought five massive 19th-century altar paintings from Denmark to the U.S. With limited physical artwork in the gallery, we designed an immersive, non-linear media experience that enriched visitor understanding and extended their engagement. The result was a record-breaking exhibition that blended UX, film, and architecture to elevate public access to sacred art.

We leveraged AI-driven solutions at Bacon to streamline processes and significantly reduce internal overhead. By automating time-consuming tasks typically handled manually by internal teams, we freed staff to focus on high-value client interactions. Through stakeholder engagement, client feedback, and iterative design, we successfully increased per-shift profitability margins to over 50%.

Retailers face constant challenges with high turnover and low confidence in associate retention beyond two weeks, significantly impacting training costs, sales, and efficiency. We addressed these challenges by designing Cambeo, a mobile tool that streamlined onboarding, training, and real-time productivity measurement. This solution provided retailers with immediate insights, reduced operational costs, and significantly improved associate effectiveness.